Analytics
Google Analytics 4, measurement ID G-15VG4MSN15. Loads by default; Reject stops the tag and sets analytics_storage to denied.
Source: This build · checked 2026-10-28
Privacy
Privacy policy
Google Analytics 4 (G-15VG4MSN15), Microsoft Clarity (project z4iem9u5rq) and Adsterra (publisher 3403020, units NativeBanner_1 and SocialBar_1) load by default on the first visit, before you touch the banner. The banner is a notice with Accept and Reject: Reject turns analytics, recordings and ads off and stores that choice for 180 days. We also keep a local record of whether you hid the Social Bar. No account is created, and those two localStorage keys are the only records this site writes itself. YouTube plays only after you press Play.
Recordings
Microsoft Clarity, project z4iem9u5rq. Loads by default; Reject removes the tag.
Source: This build · checked 2026-10-28
Ads
Adsterra publisher 3403020. Native Banner unit 31959214 and Social Bar unit 31959215. Adult ads are off.
Source: ref/adsterra.json · checked 2026-10-28
localStorage
u2r-consent and u2r-adbar-closed. Both expire after 180 days.
Source: Site script · checked 2026-10-28
Evidence note: figures attributed only to one publication or to the project's own documentation are single-source reports. The project site, README and playing notes count as one source group. Sources and checked dates are shown with each fact.
What I checked
I read this page against the built HTML: the page script creates the GA4 tag, the Clarity tag and the two Adsterra units, and no advertising or recording host appears as a <script src> in the initial HTML. The site does not run AdSense, a popunder, a smartlink, or a banner network other than the two Adsterra formats named here. If a later build adds a vendor, this page has to name it in the same change.
What loads, and when
These requests start with the first paint. None of them waits for an Accept click. The banner explains what is running and lets you withdraw. Withdrawal stops Clarity and Adsterra on the next page view, sets GA4 Consent Mode signals to denied, and removes the vendor nodes already created on this one.
The table lists the third parties this build actually requests. A link you choose to follow is ordinary navigation, not a request this site makes. On the 28 October 2026 mobile build check, the browser also contacted the delivery hosts www.googletagmanager.com, www.google-analytics.com, www.clarity.ms, scripts.clarity.ms, a Clarity shard under *.clarity.ms, bicea.org, static.nresystems.com, cdn.storageimagedisplay.com, cdn.show-sb.com, cdn.show-creative1.com, cdn.cloudpiko.com, fonts.googleapis.com and fonts.gstatic.com (a typeface the Social Bar creative asks for). The bicea.org host and the last five are Adsterra or its creative and delivery partners; their host set can change with an ad response. Reject prevents GA4, Clarity and Adsterra from starting on a new page, sets GA4 Consent Mode signals to denied, and removes the vendor nodes already added on the current page. The GA4 tag is created by the same page script as the other two, while the head still queues the Consent Mode default and the config command before it.
| Party | When it loads | Purpose | Data it can receive |
|---|---|---|---|
| Google Tag Manager delivery (www.googletagmanager.com) | First paint, unless a stored Reject | Delivers the GA4 tag named below | Page URL, referrer, browser and network metadata needed to fetch the tag |
| Google Analytics 4 (G-15VG4MSN15) | First paint, unless a stored Reject | Aggregate page views and traffic sources | Page URL, referrer, coarse device and browser data, a random client ID |
| Microsoft Clarity (www.clarity.ms, scripts.clarity.ms, and a Clarity shard) | First paint, every page that uses the site layout | Heatmaps and session recordings | Page URL, clicks, scrolling, layout and device data; form fields are masked by default |
| Adsterra Native Banner (bicea.org, 31959214, plus delivery partners) | First paint, in the content slot above the footer | Sponsored links | Page URL, IP address, user agent, ad request and impression data |
| Adsterra Social Bar (bicea.org, 31959215, plus delivery partners) | First paint, as a fixed bar at the bottom | Sponsored bar | Page URL, IP address, user agent, ad request and impression data |
| YouTube (youtube-nocookie.com) | Only after you press Play video | Plays the cited video | Video ID, IP address, browser data; Google may set its own cookies once the player starts |
Cookies and localStorage
The site writes two localStorage keys of its own. They contain no name, email or account ID, and they are not sent to a server by this site.
| Name | Type | Set by | Purpose | Retention |
|---|---|---|---|---|
| u2r-consent | localStorage | This site | Your Accept / Reject choice, the matching ad and analytics signals, a reason code and an expiry timestamp | 180 days, then treated as a new visit |
| u2r-adbar-closed | localStorage | This site | That you hid the Adsterra Social Bar | 180 days |
| _ga | Cookie | Google Analytics 4 | Distinguishes browsers for aggregate measurement | Up to 2 years |
| _ga_15VG4MSN15 | Cookie | Google Analytics 4 | Keeps the GA4 session state for this measurement ID | Up to 2 years |
| _clck | Cookie | Microsoft Clarity | Persists the Clarity user ID across visits | Up to 1 year |
| _clsk | Cookie | Microsoft Clarity | Groups page views into one recording session | 1 day |
| MUID, CLID | Cookie | Microsoft | Microsoft identity and Clarity consent signals | Up to 1 year |
| Adsterra cookies | Cookie | Adsterra and its creative partners | Frequency capping, fraud checks, impression and click attribution. Names are issued per campaign and are not stable site keys. | Set by Adsterra; see its policy |
| VISITOR_INFO1_LIVE, YSC, PREF, CONSENT | Cookie | YouTube / Google | Set only when a video player starts, to keep playback and preferences working | Set by Google; see its policy |
Advertising, personalisation and opt-outs
Adsterra fills the Native Banner slot and the Social Bar. Adult advertising is switched off on the Adsterra website record for this domain, and the site does not create popunder, banner or smartlink units. Adsterra and its demand partners may use cookies or device identifiers to cap frequency, detect invalid traffic, and measure clicks. Where a partner personalises ads, that choice is made by the partner under its own policy; this site does not pass it a profile.
You can withdraw at any time with Reject in the banner or Cookie settings in the footer. Reject sets the Google Consent Mode ad signals and analytics_storage to denied, removes the Clarity script and removes both Adsterra units from the page, and the choice lasts 180 days. Reject does not delete cookies that a vendor already set; clear those in your browser's site-data settings if you want them gone immediately.
For personalised advertising you can also use Google Ads Settings, the Network Advertising Initiative opt-out, or the European Your Online Choices page. Adsterra's own privacy policy explains its retention and partners. These links work independently of this site's banner.
- Google Ads Settings: https://adssettings.google.com/
- Your Online Choices (EU): https://www.youronlinechoices.eu/
- Network Advertising Initiative: https://optout.networkadvertising.org/
- Adsterra privacy policy: https://adsterra.com/privacy-policy/
- Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout
Legal basis, choices and retention
The local record describes the site's technical loading choice. On a first visit, the site records granted with reason default and shows the notice; this is not a record that you clicked Accept. Clicking Accept records that action, and clicking Reject records withdrawal. Security logging by the host is separate from these marketing tags.
Global Privacy Control and Do Not Track are treated as Reject: the page writes denied before the loader runs, so Clarity and the Adsterra units are not created and GA4 receives denied signals. The banner stays down for GPC. If you delete the two localStorage keys, the next visit starts as a new visit and loads the default set again.
Retention: the two site keys last 180 days. We have not verified the current GA4 property's event-retention setting or the Clarity project's recording-retention setting, so no project-specific duration is stated here. Google, Microsoft, Adsterra and YouTube describe their retention in their own policies. Email you send to the contact address is kept only as long as needed to answer it and is not added to a marketing list.
Contact and changes
The contact for a privacy request, an access request or a complaint is [email protected]. You can also complain to your local data-protection authority. This guide is not directed at children, and we do not knowingly collect data from a child.
A change to this policy appears on this page with a new checked date. The current build was checked on 28 Oct 2026. The page names every third party the HTML actually requests, so a new tag and a new paragraph ship together.
Questions
Do these tags wait for me to click Accept?
No. GA4, Clarity and the two Adsterra units load on the first visit. The banner is a notice, and Reject is the switch that turns them off and remembers the choice for 180 days.
What is u2r-consent?
A localStorage record of your Accept or Reject choice, the matching signals, a reason code and an expiry. It stays on your device for 180 days and is not sent to this site's server.
What is u2r-adbar-closed?
A localStorage record that you hid the Adsterra Social Bar. It also expires after 180 days.
Do you run AdSense or popunders?
No. The only ad units are Adsterra Native Banner 31959214 and Social Bar 31959215. Adult ads are off and there is no popunder, banner or smartlink unit.
Does the video load YouTube immediately?
No. The page shows a poster; the youtube-nocookie.com player is created only after you press Play video.
How do I change my choice?
Use Cookie settings in the footer, then Accept or Reject. Reject takes effect on this page immediately and on later pages from the stored record.
Related pages
Sources
Last checked: 2026-10-28. Where only one source states a number, the sentence says so.